7 Examples of Brands Mastering Twitter for Social Customer Care. An Exhaustive Study of Twitter Users Across the World. You can also look into general social media trends to see where Twitter’s larger sphere of influence is heading. With about 340 million active users, there’s an extensive pool of consumers to tap on and engage with. Whether you are a startup business or an already established brand, it’s crucial to recognize the importance of Twitter when formulating brand strategy. Based on these data, we can surmise that branding and marketing strategies should have a combination of tweets from brands and influencers. On Twitter, recommendations from influencers resulted in 20% of respondents saying a Tweet from an influencer inspired them to share a product recommendation. When looking for product recommendations, 56% of consumers asked friends for guidance, while 49% of respondents said they relied on influencers. Moreover, influencers on social media like Twitter are also rivaling friends in building consumer trust. Twitter themselves reported that the intent of users to purchase increased over five-fold when they are exposed to tweets from both influencers and brands, compared to merely 2.7 times with just brand tweets (Twitter). Brands need to consider the power of social media influencers. However, getting your brand involved on Twitter is not enough. This is an excellent reflection of the steady increase in influence social media has on the purchasing habits of consumers. Digital Marketing Institute reported that about 40% of Twitter users disclosed that they purchased something after seeing it on Twitter (Twitter). Twitter has a great impact on consumer behavior. Some of the top brands that have Twitter customer support are Amazon, UPS, Intel, Starbucks, and Linkedin among many more (Top Rank Marketing). It provides faster communication lines than traditional customer support via phone. It’s most commonly used for getting specific answers and advice directly from the sources of such knowledgeable people (Lifewire, 2020).Ī lot of companies use Twitter to provide instant customer support. What is Twitter used for today?Īside from self-indulging uses like sharing brainfarts and funny memes, Twitter is actually useful in a lot of other ways. On average, 6,000 tweets are sent every second, which corresponds to over 350,000 tweets per minute, 500 million tweets per day, and roughly 200 billion tweets per year (Dsayce, 2020). Twitter’s appeal comes from the fact that users can tweet random posts with no filter needed – users can literally post one after the other without being judged for posting too much. The top social media networks are generally available in multiple languages and allow users to connect with friends or people beyond geographical, political, or economic confines.Īs of January 2021, based on the number of active accounts, Facebook is still the market leader and also the first social network to surpass one billion registered accounts while Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors (DataReportal, 2021).ĭesigned by How many tweets are sent per day? What are the top social media accounts aside from Twitter?Īlmost two billion internet users are using social networks and these figures are expected to grow as the use of mobile devices and mobile social networks continuously gain traction. As of 2016, the average number of followers a Twitter user has is 707 followers, up 340% since 2012. Kickfactory updated this metric in 2016, and since Twitter does not share this data, they had to look at roughly 96 million Twitter profiles to get an answer (Kickfactory, 2016). The last significant research on this was done by Beevolve back in 2012 when they analyzed 36 million profiles and found that the average Twitter user had 208 followers (Beevolve, 2012). Designed by How many followers does an average Twitter user have?
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